7 June 2012
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Change management: The challenge of content strategy

Adding a content strategy angle to our ongoing series of articles on the topic of change management, this post by digital strategist and content creator Ahava Leibtag looks at three major areas in which organizational issues often present challenges to a coherent, implementable content strategy.

Leibtag recognizes that content strategy necessitates the challenge of change management: “Content strategy is really about choreographing multiple talents, roles and personalities to stand in one line and kick at the same time.”

However three things might stand in the way of successfully carrying out content strategy work:

  1. Lack of organizational oversight
  2. Talent mismatch
  3. Political infighting

For each of these challenges and associated symptoms, she comes to the rescue with some proposed solutions.

Source: Content Strategy Switch: How to Change When Change is Hard (Ahava Leibtag a.k.a. @ahaval) via @everbass

Change management (15), Content strategy (18)

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