Content strategy is interdisciplinary teamwork
In her presentation Content Strategy: Why Now? Rachel Lovinger (a.k.a. @Lovinger) gives a comprehensive overview of the upcoming discipline and practice of content strategy.
“It’s not necessary to have Content Strategist in your title in order to practice content strategy.”
“Content strategy is going to help us make sense of this digital world.”
A nice primer for people getting interested in content strategy.
Content strategy (18)