Alle Birds posts over: Marketing
The connection between marketing and design is increasingly intensifying in organizations. The forces of digital, the communication power of the customer and the value of experience are driving the two disciplines towards each other.
Customer experience is a differentiator that allows companies to compete and succeed on something other than price, and its value is well-established. What are the unique messages that marketeers should take to heart to address CX? This Econsultancy interview has some advice.