Onze ideeën

In dit artikel deelt ontwerper Djujan Bijstra vijf voordelen van het inspelen op het onbewuste bij het ontwerp van applicaties, ofwel ‘Behavioral design’ met talrijke voorbeelden van applicaties.

Design en ethiek is een hot topic. De Amsterdamse CMD-opleiding wijdde er onlangs een conferentie aan. Drie digital designers werden een dag lang bewust gemaakt van hun verantwoordelijkheid en over ethische vraagstukken aan het denken gezet.

Eind februari bezocht Melle Broeksma Design Indaba in Kaapstad voor inspirationele doeleinden. Design Indaba is een design conferentie met dit jaar als motto: A better world through creativity. Melle doet verslag van de talrijke hoogtepunten van het evenement.

Digitale diensten personaliseren suggesties en aanbod steeds doeltreffender. Ook voor ontwerpers is AI niet langer te ontkennen. De empathische blik van de ontwerper is van veel toegevoegde waarde.

​Donderdag 30 november j.l. was Susanne van Mulken bij Emerce Dare, een nieuw congres gericht op 'digital creatives'. Ze licht er twee interessante praatjes uit.

Design conquers new territories in society. More and more companies realize design can deliver profitable products, services and environments. Design-led startups, often disrupting the incumbents have attracted the attention of big technology companies and of venture capital firms, the VCs.

The connection between marketing and design is increasingly intensifying in organizations. The forces of digital, the communication power of the customer and the value of experience are driving the two disciplines towards each other.

In June, I attended the annual UXLX conference in Lisbon (Portugal) with almost 400 other UX professionals from 40 countries. The conference provided many workshops and presentations on research, design and strategy. Although all three days were pretty intensive, I got a lot of inspiration and insights and met many interesting people.

Networking, hands-on workshops, inspiring presentations and creative stimulation… Events and conferences offer a wealth of opportunities for professional development. We’ve put together a hand-picked selection from the coming six months which we hope aligns well with the interests of you, our readers.

Well-recognized for decades, design management has paved the way in establishing the value of design in business success, through defined practices and an active community of practitioners. What learnings from the field can be applied for design projects in the digital and multi-touchpoint world?

Customer experience design is hot. Venture capitalists, entrepreneurs and even industry analysts recognize the business advantages of taking a “design approach” to building integrated, memorable, and favorable customer experiences. But despite its popularity, not enough firms know how to practice customer experience design with discipline. On the other hand, many designers face challenges and become […]

It’s perhaps no surprise – given the firm’s decades-long record of success – that another “Designer in suit” featured here belongs to the IDEO stable. Tom Kelley (brother of founder David Kelley) is IDEO’s general manager, and a firm proponent of the value of innovation in creating success.

If you wanted to instill “design thinking” into today’s organizations, integrating it into a design school curriculum might seem like a good start. But Richard Buchanan made a more astute choice, leaving a design school to teach at a management school, and ensuring that MBA students leave with a truly innovative perspective.

This is the second in a series of posts in which we introduce the thoughts and works of those that champion the value of design within the business world. Today’s post focuses on Tim Brown, of “innovation and design” firm IDEO.

In this series of posts, we’ll take a look at icons in the business world who lead the way in proclaiming the importance of design in creating business value. Today’s post focuses on Roger Martin, Dean of the Rotman School of Management for the last thirteen years.