Alle Birds posts over: Digital strategy
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UX-strategische ingrediënten voor betere, relevantere producten en diensten
Een terugblik op UX STRAT Europe 2018
Hoe kun je UX in organisaties meer strategische invloed geven om betere en relevantere producten en diensten te realiseren? Met deze vraag houdt UX STRAT Europe 2018 zich bezig.
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At the INTERSECTION of design thinking and systems thinking
A trip report from a cross-disciplinary event
Last month, I attended an event on what hopefully will become a new community of knowledge and practice: strategic enterprise design. At INTERSECTION (Paris, 16-17 April 2014), the communities of experience design and enterprise architecture and design hooked up, each with their own views, opinions and insights on the enterprise of the future. The conference […]
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Insurance companies’ untapped digital opportunities
In many industries, digital transformation creates new opportunities and challenges. Becoming digital also means finding the best way to serve customers based upon available data, intelligence, and insights. The insurance domain can benefit tremendously when digital excellence is their core performance indicator. McKinsay-analists Tanguy Catlin, Pradip Patiath and Ido Segev dive into what digital excellence […]
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How employee engagement impacts the customer experience
Engaged employees are a great asset for companies, especially in relation to delivering great customer experience (CX). In a webinar (2012), customer experience transformist Bruce Temkin (of the Temkin Group) and chair of the Customer Experience Professionals Association (CXPA.org) explains how companies with superior customer experiences and loyal customers deal with the engagement of their […]
Customer experience (67), Digital strategy (22), Employee experience (5)
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Remaking government for the digital age
A forerunner in citizen-centered, digital government services, the UK continues to attract attention for its efforts to change the way that citizens and government interact. So what should tommorow’s government services look like?
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Tomorrow’s retail banking: What’s driving change?
Retail banking has changed significantly in the past fifteen years, with the standard operating model now including touchpoints and technologies far removed from traditional counter-based transactions. A recurrent focus on the customer is at the core of these changes, according to a recent post.
Business processes (14), Digital strategy (22), User-centered design (12)
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Content re-framing: A digital disruption survival kit
A manifesto to connect experience design with content thinking
New challenges are upon us content people. The era of digital disruption requires adaptation at many levels by anyone involved with content, whatever its form or shape. As content crusaders, we want to point the road to travel with 10 imperatives. “Old school” and cutting-edge content organizations and professionals all face the same challenge of […]
Content strategy (20), Customer experience (67), Digital strategy (22)
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What’s the ROI for design?
Answering this challenging question
Suggest to a board level executive that they double the number of retail outlets – or expand product lines sold in a web shop – and they might easily envisage the required investment and predicted profits. Selling the value of a design project is notoriously more difficult, however.
Design thinking (15), Digital strategy (22), UX management (11)
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Design as a discipline
Establishing the value of design in today’s large-scale enterprises is a difficult challenge. Inflexible IT structures, a change-resistant organizational culture, or perceived cost might all be to blame. An external player with clout and authority is one way to get it done, and a new approach promoted by Deloitte is doing just that.
Business processes (14), Design thinking (15), Digital strategy (22), Service design (41), User experience (39)
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Service design in government: A systematic approach to designing digital government
In this final part of a trilogy on how to successfully design digital services for government, we outline the systematic approach used by Informaat. Service designer Mark Fonds explains our approach in a Pecha Kucha format.
Customer experience (67), Digital strategy (22), Service design (41)
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Service design in government: “e-gov” initiatives in the USA
With roughly five times the population as the UK, the USA has a challenge cut out for itself when it attempts to rethink the way its government works. A recent push by the Obama administration has made digital services a priority; the challenge now lays in its implementation.
Customer experience (67), Digital strategy (22), Service design (41)
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Service design in government: UK paves the way
The global economic crisis has triggered significant cuts to government budgets, forcing public services to be delivered both more efficiently, and less expensively. Especially in the UK, service design has made great inroads in influencing the way that central (and local) government engages with its citizenry.
Customer experience (67), Digital strategy (22), Service design (41)
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Where we are and what awaits us in 2013
Collecting new year trends from crystal ball readers
At the end of every year, analysts, thinkers and watchers provide their view on where we stand and what’s ahead of us in the coming year. These crystal ball readers predict our future with lots of statistical materials, like diagrams, charts and other nifty visualizations. Applied to various domains such as the internet, mobile or […]
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Strategy is a service!: A keynote from NEXT Berlin
Many organizations struggle with complexity, externally as well as internally. Yet, focusing on tactics only has limited value. The value of strategy is long-lasting. Strategy involves human needs, characteristics and drivers that never change. It guides the creation of a plan to get from the existing situation to the desired one, shaped by goals and […]
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The rise of the Chief Digital Officer
The digital revolution keeps accelerating, and shows no sign of slowing down. Staying abreast of the trend, business consulting firms have developed opinions on how digital is fundamentally changing business. At a recent conference, Gartner predicted that by 2015, about a quarter of all organizations will have created a new seat at the senior executive […]