Onze ideeën

Speaker, author and entrepreneur Brian Solis (a.k.a. @briansolis) explains a new way of thinking about companies and their customers. With the new power tools they have obtained, customers now want to have different conversations with brands, organisations and companies. Business leaders must face up to the new challenges by putting customer experiences central, says Solis.

In her presentation Content Strategy: Why Now? Rachel Lovinger (a.k.a. @Lovinger) gives a comprehensive overview of the upcoming discipline and practice of content strategy.

In part two of a serie of articles on Service Design, author Brian Gillespie (a.k.a. @designbusiness) wrote about how financial institutions like banks can innovated with service design.