1 March 2013
Mark Fonds
Mark Fonds

Service design in government: A systematic approach to designing digital government

In this final part of a trilogy on how to successfully design digital services for government, we outline the systematic approach used by Informaat. Service designer Mark Fonds explains our approach in a Pecha Kucha format.

In this ten-minute presentation, the new digital reality and grand challenges facing government are identified, and the way in which Informaat’s systematic design approach can be a solution to meet these challenges is outlined.

The guiding principles of this approach are putting citizens at the center of design, applying outside-in thinking throughout, and visualizing as much as possible. By harnessing the power of personas, journeys, ecosystems, dialogues, wireframes and prototypes, government services can be delivered in the best possible manner.

Designing digital government by INFORMAAT

Other posts in this trilogy on service design in government are “UK paves the way” and “eGovt initiatives in the USA“.

About the author

Mark Alexander Fonds (MA) is working as a service design consultant for Informaat. Mark has been working in the design field for over 25 years. His experiences include working for large international corporation like NASA, NOAA, E*Trade Financial and Cirque du Soleil. He is trying to actively apply service design thinking and tools into the workforce of today’s service industries.

Customer experience (67), Digital strategy (22), Service design (41)