Alle Birds posts over: statistics
Its origins as a simple search engine long a dusty memory, Google now offers its products and services across just about any digital touchpoint you could name. So when it comes to research and recommendations on what today’s “multi-screen” world means for businesses, their findings make for interesting reading.
It’s a bold claim: Simply ask customers whether or not they’d recommend a product (or service) to others, and you’ll arrive at a metric which sums up the entire success of a company. So what is Net Promoter Score, and how should its measurement affect customer experience?
For those CX professionals concerned with numbers, market statistics regarding customer experience are relevant. Although the value of these statistics can be debated, they still provide some kind of indication on how organizations focus on providing better experiences for their customers. And there is money to be earned, because 86% of consumers will pay more […]