30 March 2012

The business case for investing in all things user

Investing in usability, user interface design and user experience pays off for many companies. And not just only for consumer electronics companies. Products and services are on a road to failure if important user aspects are not addressed properly. An article from Peter Eckert provides several compelling business cases showing investments in all things user are very profitable: input $1 / output $2-$100.

“Today, usability is a must-have for optimal return on investment with new technologies. Companies focusing on user experience and user interface design in product and application development create better solutions, improving revenue, loyalty, and market share. Numerous industry studies have stated that every dollar spent on UX brings in between $2 and $100 dollars in return.

Racing to market with greater levels of functionality isn’t going to ensure dominance; solutions must offer users an intuitive and tailored user interface. Companies are recognizing that it is far less expensive to prevent a problem or usability issue from occurring in the first place than to fix it later in a redesign process. In a marketplace with very little differentiation among products and increasing complexity, companies that embrace usability early on will drive revenue, productivity, and customer loyalty.”

Source: “Dollars And Sense: The Business Case For Investing In UI Design” (Peter Eckert ~ FastCo)

User-centered design (12)